It all started with a simple realization. High-quality, designer sofas could be made available at a revolutionary price.
While working in the hospitality industry, we started sourcing furniture directly from factories. After our first visit, we realized the prices we’ve been paying as consumers for years are 10 to 20 times what factories are charging.
We started asking ourselves how this could happen, and it turns out there was a simple explanation. The furniture industry is outdated and riddled with middlemen keeping prices artificially high.
By circumventing traditional channels, cutting out all middlemen and engaging with customers directly, we’re able to provide high-quality, great-looking sofas at a fraction of the going price.